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January 2017 — Print is Alive!
"If you think direct mail is dead, I say you, my dear reader, may have your head in the “cloud”." —David Rosendahl
Mindfirestudio.com has posted an article showing the value of print, via direct mail, over digital channels. The article states direct mail out performs all digital channels combined by over 600%. With direct mail response rate rising recently, a positive for marketers, the article show opportunities for print producers.
Read the entire article Here